N.D.Cal.: Detailed collection of video viewing information survives motion to dismiss

Plaintiff alleged a privacy interest in video viewing information where defendant “collected detailed video viewing information to package individuals into audiences based, for example, on their political leanings because they watched the State of the Union, or ‘liberal affinity news,’ or ‘conservative affinity news.’” Plaintiffs have shown standing for a potential violation from collecting detailed user information. Dellasala v. Samba TV, Inc., 2026 U.S. Dist. LEXIS 88089 (N.D. Cal. Apr. 21, 2026)*:

… [Plaintiffs] allege Samba collected detailed video viewing information to package individuals into audiences based, for example, on their political leanings because they watched the State of the Union, or “liberal affinity news,” or “conservative affinity news.” (Dkt. No. 56 at ¶ 123.) These allegations are akin to those in Harris v. iHeartMedia, Inc., No. 25-CV-06038-EKL, 2026 U.S. Dist. LEXIS 23256, 2026 WL 247875, at *1 (N.D. Cal. Jan. 29, 2026), when the court concluded the plaintiff had adequately alleged injury in fact based on allegations the defendant created “comprehensive user profiles that include an assortment of information, interests, and inferences” which were synched with third party “data brokers to build the most comprehensive user profiles possible” and then “auctioned to potential advertisers.” Here, as in iHeart, the allegations of “the violation of a privacy interest that bears a ‘close relationship’ to traditional harms – i.e., the loss of the ability to control information about himself and to avoid the broad dissemination of that information” are therefore sufficient to demonstrate a concrete injury in fact. 2026 U.S. Dist. LEXIS 23256, [WL] at *2 (collecting cases similarly holding).

Further supporting a protectable privacy interest, and as discussed at oral argument, an individual’s privacy interest in their video viewing information is what led to the passage of the Video Privacy Protection Act. See Osheske v. Silver Cinemas Acquisition Co., 132 F.4th 1110, 1114 (9th Cir. 2025) (discussing the history of the VPPA and legislators’ “outrage” over “the disclosure of Judge Bork’s video rental history” and the right to “privacy and intellectual freedom [in] the ‘home,’ the ‘living room,’ and other contexts in which people might expect ‘quiet[ ] and reflection.'” (quoting S. Rep. No. 100-599, at 5-7); see also Balestrieri v. SportsEdTV, Inc., No. 25-CV-04046-SK, 2025 U.S. Dist. LEXIS 194373, 2025 WL 2776356, at *7 (N.D. Cal. Sept. 16, 2025) (concluding disclosure of video-viewing history constitutes a concrete injury under the VPPA and collecting cases re: the same).

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