WaPo: Never-Googlers: Web users take the ultimate step to guard their data by Greg Bensinger:
As reports surface regarding how the online advertising giant tracks consumers, some try to reclaim their online footsteps.
These intrepid Web users say they’d rather deal with daily inconveniences than give up more of their data. That means setting up permanent vacation responders on Gmail and telling friends to resend files or video links that don’t require Google software. More than that, it takes a lot of discipline.
People like Kelly are trying to build barriers to Google and other tech giants largely due to increasing concerns about the massive data collection. A series of privacy scandals showing how these companies collect and use consumer data has raised alarm bells for many people about how much they’ve traded for customization and targeted ads. For example, a Washington Post investigation last month found more than 11,000 requests for tracking cookies in just one week of Web use on Google’s Chrome browser.