Politico: Privacy advocates look to California

Politico: Privacy advocates look to California by Michelle Quinn:

SAN FRANCISCO — Frustrated by a lack of action at the federal level, privacy advocates pushing for an online Do Not Track law are hoping a California measure will kindle a national debate.

Called the Online Tracking Transparency Act, the bill requires websites to inform users whether and how they honor “do not track” signals that users transmit via their browsers. It also requires that sites tell users when advertisers and data brokers are tracking their online movements.

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