HuffPo: Will the Coming ‘Internet of Things’ Mean the Death of Privacy?

HuffPo: Will the Coming ‘Internet of Things’ Mean the Death of Privacy? by Vivek Wadhwa:

Your toaster will soon talk to your toothbrush and your bathroom scale. They will all have a direct line to your car, and to the health sensors in your smartphone. I have no idea what they will think of us, or what they will gossip about, but our devices will soon be sharing information about us — with each other, and with the companies that make or support them.

It’s called the Internet of Things, a fancy name for the sensors embedded in our commonly used appliances and electronic devices, which will be connected to each other via WiFi, Bluetooth, or mobile-phone technology. They will have computers in them to analyze the data that they gather and will upload this via the Internet to central storage facilities managed by technology companies. Just as our TVs are getting smarter, with the ability to stream Netflix shows, make Skype calls, and respond to our gestures, our devices will have increasingly sophisticated computers embedded in them for more and more purposes.

The Nest home thermostat already monitors its users’ daily movements and optimizes the temperature in their homes. It reduces energy bills and makes their houses more comfortable. Technology companies say they will use the Internet of Things in the same way: to improve our energy usage, health, security, and lifestyle and habits.

Well, that is what they claim. In reality, companies such as Apple and Google want to learn all they can about us so that they can market more products and services to us — and sell our data to others. Google Search, Gmail, and Apple Maps monitor our life for that purpose but are free and very helpful, and so will the new features on our devices be inexpensive and useful. They will tell us when we need to order more milk, take our medicine, rethink having that extra slice of cheesecake, and take the dog for a walk. It’s a Faustian bargain but one that most of us will readily make.

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