WaPo: “Beware of privacy policies: Time to clean up your digital footprint”

WaPo: Beware of privacy policies: Time to clean up your digital footprint by Melissa Bell:

Last week, Google tracked the Web sites I visited and, like most technology companies, tried to guess who I was based on the places I visited. Its goal: to target advertising to me. The result? The search engine thought I was a 70-year-old man based in Atlanta.

I am not a man, not 70 and haven’t had the privilege of visiting the Peach State. Google’s guessing game might improve, though, thanks to a change in its privacy policies launched Wednesday. Now all the company’s products are governed by one policy, which lets the company track what I write on Gmail and compare it to what I watch on YouTube — all to better direct ads to me.

Why is facebook worth $75B? The information it has collected on 875M people.

When will the government start datamining to target people? It already can.

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