{"id":6305,"date":"2011-11-24T07:16:29","date_gmt":"2011-11-24T07:08:14","guid":{"rendered":""},"modified":"-0001-11-30T00:00:00","modified_gmt":"2011-11-24T07:08:14","slug":"en-US","status":"publish","type":"post","link":"http:\/\/fourthamendment.com\/?p=6305","title":{"rendered":"ABAJ.com: &#8220;Big Brother May Not Be Watching You, But Some Shopping Malls Know Where You Are at All Times&#8221;"},"content":{"rendered":"<p>ABAJ.com: <a href=\"http:\/\/www.abajournal.com\/news\/article\/big_brother_may_not_be_watching_you_but_some_shopping_malls_know_where_you_\/\">Big Brother May Not Be Watching You, But Some Shopping Malls Know Where You Are at All Times<\/a> by Martha Neil:<\/p>\n<blockquote><p>In an example of how cutting-edge technology apparently may be far ahead of lawmakers, <a href=\"http:\/\/www.pcmag.com\/article2\/0,2817,2396798,00.asp\">PC Magazine<\/a> is reporting that at least two U.S. shopping malls, in California and Virginia, will be tracking customers through their cellphones this holiday season.<\/p>\n<p>The <a href=\"http:\/\/www.pathintelligence.com\/en\/products\/footpath\/about-footpath\">Footpath<\/a> system, which tracks shoppers anonymously, according to those who promote it, is intended to help merchants maximize their real estate by identifying which areas of their stores are drawing the most customers.<\/p>\n<p>The situation isn&#8217;t yet a real-life equivalent of the sci-fi scene in <em>Minority Report<\/em>, in which Tom Cruise enters a shopping center and is immediately identified and bombarded with advertisements. However, the article points out that shoppers may not be aware they are being tracked by the system.<\/p>\n<p>. . .<\/p>\n<p>You can see a brief video demonstration of how the technology works <a href=\"http:\/\/www.pathintelligence.com\/en\/products\/footpath\/footpath-technology\">on the company&#8217;s site.<\/a>&#8220;)<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>b2evALnk.b2WPAutP <a class=\"more-link\" href=\"http:\/\/fourthamendment.com\/?p=6305\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"","ping_status":"pingsdone","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-6305","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"http:\/\/fourthamendment.com\/index.php?rest_route=\/wp\/v2\/posts\/6305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/fourthamendment.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/fourthamendment.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/fourthamendment.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/fourthamendment.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6305"}],"version-history":[{"count":0,"href":"http:\/\/fourthamendment.com\/index.php?rest_route=\/wp\/v2\/posts\/6305\/revisions"}],"wp:attachment":[{"href":"http:\/\/fourthamendment.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/fourthamendment.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6305"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/fourthamendment.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}