{"id":10155,"date":"2014-01-06T07:31:17","date_gmt":"2014-01-06T07:28:21","guid":{"rendered":""},"modified":"-0001-11-30T00:00:00","modified_gmt":"2014-01-06T07:28:21","slug":"en-US","status":"publish","type":"post","link":"http:\/\/fourthamendment.com\/?p=10155","title":{"rendered":"Concerned about what Amazon has learned about you? Consider Pandora"},"content":{"rendered":"<p>NYTimes: <a href=\"http:\/\/www.nytimes.com\/2014\/01\/05\/technology\/pandora-mines-users-data-to-better-target-ads.html?ref=technology\">Listen to Pandora, and It Listens Back<\/a> by Natasha Singer. The question should be: can any of this \u201cinformation,\u201d their conclusions about us, be subpoenaed or obtained by search warrant?<\/p>\n<p>Deep in:<\/p>\n<p><!--more--><\/p>\n<blockquote><p>People\u2019s music, movie or book choices may reveal much more than commercial likes and dislikes. Certain product or cultural preferences can give glimpses into consumers\u2019 political beliefs, religious faith, sexual orientation or other intimate issues. That means many organizations now are not merely collecting details about where we go and what we buy, but are also making inferences about who we are.<\/p>\n<p>\u201cI would guess, looking at music choices, you could probably predict with high accuracy a person\u2019s worldview,\u201d says Vitaly Shmatikov, an associate professor of computer science at the University of Texas at Austin, where he studies computer security and privacy. \u201cYou might be able to predict people\u2019s stance on issues like gun control or the environment because there are bands and music tracks that do express strong positions.\u201d<\/p>\n<p>Pandora, for one, has a political ad-targeting system that has been used in presidential and congressional campaigns, and even a few for governor. It can deconstruct users\u2019 song preferences to predict their political party of choice. (The company does not analyze listeners\u2019 attitudes to individual political issues like abortion or fracking.)<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>b2evALnk.b2WPAutP <a class=\"more-link\" href=\"http:\/\/fourthamendment.com\/?p=10155\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"","ping_status":"pingsdone","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-10155","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"http:\/\/fourthamendment.com\/index.php?rest_route=\/wp\/v2\/posts\/10155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/fourthamendment.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/fourthamendment.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/fourthamendment.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/fourthamendment.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10155"}],"version-history":[{"count":0,"href":"http:\/\/fourthamendment.com\/index.php?rest_route=\/wp\/v2\/posts\/10155\/revisions"}],"wp:attachment":[{"href":"http:\/\/fourthamendment.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/fourthamendment.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10155"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/fourthamendment.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}